In this lecture we will look at the need for ebusiness strategies and why the Internet has made it more important than before that businesses have a clear strategy. We will also look at business models and how the Internet has affected the business modelling process. In this lecture we will also look at what you need to think about for the exam…!
Concepts covered in this lecture
- The need for a strategy
- What makes up a good strategy
- Ebusiness models
Step 1: Review slides
Get the slides from Moodle and review them together with your lecture notes.
Step 2: Reading
Read p322-367 of E-commerce by Laudon and Traver
Alternatively, read p187-216 of E-business by Jonathan Reynolds
Step 3: Reading
Read this web page from Harvard Business Review – http://hbr.org/2001/03/strategy-and-the-internet/ar/1
Step 4: Video
Watch this video about an emerging new business model
Step 5: Presentation
Read this presentation and consider the points it is making.
Step 6: Video
Watch this video interview with Chris Anderson
Step 7:Â Research
Conduct your own research on ebusiness strategies and business models
Free, by Chris Anderson