Lecture 7 – Ebusiness Strategies

In this lecture we will look at the need for ebusiness strategies and why the Internet has made it more important than before that businesses have a clear strategy. We will also look at business models and how the Internet has affected the business modelling process. In this lecture we will also look at what you need to think about for the exam…!

Concepts covered in this lecture

  • The need for a strategy
  • What makes up a good strategy
  • Ebusiness models

Step 1: Review slides

Get the slides from Moodle and review them together with your lecture notes.

Step 2: Reading

Read p322-367 of E-commerce by Laudon and Traver

Alternatively, read p187-216 of E-business by Jonathan Reynolds

Step 3: Reading

Read this web page from Harvard Business Review – http://hbr.org/2001/03/strategy-and-the-internet/ar/1

Step 4: Video

Watch this video about an emerging new business model

Step 5: Presentation

Read this presentation and consider the points it is making.

Step 6: Video

Watch this video interview with Chris Anderson

Step 7:  Research

Conduct your own research on ebusiness strategies and business models

 

Further Reading

Free, by Chris Anderson

http://en.wikipedia.org/wiki/Business_model