In this lecture you will discover how difficult it is to calculate the economic impact of ebusiness. You will also learn how businesses could consider the economic impact of ebusiness on their firms.
Concepts covered in this lecture
- Economic measurement
- Consumer power
- The economic influence of ebusiness
Step 1: Review the lecture slides
Get the slides from Moodle and review them together with your lecture notes.
Step 2: Video
Watch this video about economics and technology
Step 3: Reading
Read this Wikipedia page about the productivity paradox: https://en.wikipedia.org/wiki/Productivity_paradox
Step 4: Presentation
Run through this presentation about “free” software and think about the “hidden costs” such free software has. In this example of the City of Munich, “free” software actually cost 35 million Euros
Step 5: Reading
Read p380-386 of E-commerce by Laudon and Traver
Alternatively, read p43-55 of E-business by Jonathan Reynolds
Step 6: Website analysis
Look at http://www.netcomposites.com and try to work out how they make their money
Step 7: Reading
Read the article at this page: http://www.supplychainquarterly.com/columns/scq201102monetarymatters/
Step 8: Research
Conduct your own research on the potential economic benefits of e-business to individual businesses as well as the wider economy.
The Death of Distance by Frances Cairncross