In this lecture you will discover what ebusiness can and cannot achieve, where its strengths and weaknesses lie and what opportunities and threats it provides.
This lecture will also introduce the concept of the Long Tail, a fundamental theory for ebusiness.
Concepts covered in the lecture
- SWOT analysis of ebusiness
- The context of ebusiness
- The Long Tail theory
Step 1: Review the lecture slides
Get the slides from Moodle and review them together with your lecture notes.
Step 2: Video
Watch this video
Step 3: Presentation
Go through these slides
Step 4: Reading
Read the following web page: http://www.smallbusinesspro.co.uk/start-business/startup-costs.html
Step 5: Reading
Read p17-19 of Click.ology by Graham Jones
Step 6: Reading
Read p107-109 Click.ology by Graham Jones
Step 7: Video
Watch this video about TopShop
Step 8: Reading
Read p32-38 of Click.ology by Graham Jones
Step 9: Audio
Listen to the following podcast programme.
Step 10: Reading
Read this Wikipedia page: http://en.wikipedia.org/wiki/Long_tail
Step 11: Reading
Read p425-426 of E-commerce by Laudon and Traver
Alternatively, read p46-49 of E-Business by Jonathan Reynolds
Step 12: Research
Conduct your own research to discover what possibilities ebusiness provides and why businesses are not always taking up that potential.
All Business is Local, by John Quelch
The Long Tail, by Chris Anderson