Lecture 1 – The History of Online Business

In this lecture you will learn how online business began and how ebusiness has grown since its inception. Understanding the historical context of ebusiness will help see why certain aspects of online business operate in the way they do.

This lecture also introduces you to the course and the course leader.

Concepts covered in this lecture

  • Defining e-business
  • History of the Internet
  • History of e-commerce
  • Why we need historical contexts

Step 1: Review the lecture slides

Lecture slides are uploaded each week to Moodle. Review them together with your own lecture notes.

Step 2: Reading

Read p41-62, p66-71, and p74-77 of E-commerce 2016 by Laudon and Traver

Alternatively, read p9–14 and p41-43 of E-business by Jonathan Reynolds

Step 3: Video

Watch this video

Step 4: Reading

Read p15-16 of Click.ology by Graham Jones

Step 5: Video

Watch this video

Step 6: Listen

Listen to the following audio

Step 7: Reading

Read the following web page: http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp

Step 8: Research

Conduct your own research for information on the history of e-business using tools like News360 and Google Scholar.

 

Further Reading

http://www.internetsociety.org/internet/what-internet/history-internet/brief-history-internet

History of the Internet (PDF)

A Brief History of the Future: The Origins of the Internet, by John Naughton,