Week 8 Tutorial
In this tutorial we will be thinking about the “omnichannel”.
Step 1: Video
Watch this video to get an understanding of what is meant by “omnichannel”.
Step 2: Video
Watch this video to understand some of the issues surrounding the concept of “omnichannel”.
Step 3: Reading
Download this paper written by James Rowell and read it.
Step 4: Research
Conduct your own research into the “omnichannel”
Step 5: Notes
Make notes of your thoughts and findings and come to the tutorial ready to discuss the following:
- Why isn’t Amazon omnichannel?
- Why are smaller retailers not making money from the Internet?
- Does the omnichannel really exist?