Tutorial 3

Week 4 Tutorial

In this tutorial you will consider a new technology and its impact on traditional businesses.

Step 1: Reading

Read the following news story in The Guardian newspaper: http://www.theguardian.com/technology/2009/sep/18/google-espresso-books

Step 2: Reading

Read this Wikipedia page: https://en.wikipedia.org/wiki/Espresso_Book_Machine

Step 3: Website Analysis

Tour the Espresso Book Machine website – http://www.ondemandbooks.com/– and discover what it has to offer and consider the implications of what it is selling.

Step 4: Video

Watch this video with the CEO of Penguin Books

Step 5: Research

Conduct your own research on print-on-demand books and make notes about the impact of such technology on the book business. Consider also the technological issues involved. You should seek to answer the following questions:

  1. What are the implications of this system for the second hand book market?
  2. What are the implications of this system for the publishing sector in general?
  3. What are the technology-related requirements involved?