Learning Outcomes

On successful completion of this course you will be able to:

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  • Demonstrate awareness of the importance of e-business within companies and reflect on changes to society and business arising out of e-business
  • Identify and analyse the relative significance of issues in the external and internal business environment when developing an e-business
  • Effectively communicate ideas about the role of e-business within companies
  • Communicate the possibilities for digital marketing in the furtherance of e-business
  • Establish an appropriate strategy for any new or existing e-business including identifying key e-business technologies and developing basic digital business and marketing plans
  • Forecast the (possible) future issues facing companies conducting e-business